E-commerce glossary
What is average order value?
In short
Average order value (AOV) is total sales divided by the number of orders over a period. Raising it increases revenue from the same number of customers.
What is an example of average order value?
EGP 50,000 in sales from 100 orders means an AOV of EGP 500.
How does TakeTheme handle average order value?
It appears in analytics, and you can raise it with bundles and automatic cart-value discounts.
Frequently asked questions
What's the quickest way to raise AOV?
Bundles and a free-shipping threshold are among the most common approaches.
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