Glossary
E-commerce terms in plain language.
In short
A short glossary that explains key online-selling terms with a one-sentence definition and a practical example. It helps new merchants and shows how TakeTheme handles each term.
Which terms does a new merchant need most?
The most important relate to payments, conversion and customers; the table summarizes them.
| Term | Meaning in short |
|---|---|
| Payment gateway | A payment gateway is a service that connects your online store to banks and wallet providers to accept customer payments securely. |
| Cash on delivery | Cash on delivery (COD) is a payment method where the customer pays for the order in cash to the courier at handover. |
| Conversion rate | Conversion rate is the share of store visitors who complete a purchase out of all visitors. |
| Abandoned cart | An abandoned cart is a cart where a customer added products and then left the store without completing the order. |
| Average order value | Average order value (AOV) is total sales divided by the number of orders over a period. |
| Customer segmentation | Customer segmentation is grouping customers by behavior or value so each group gets a fitting message. |
| SKU | An SKU (stock keeping unit) is a unique code that identifies each product or product variant in inventory. |
| White-label app | A white-label app is an app built on a ready platform but published under your store's name, logo and colors. |
Browse pages
- Payment gateway A payment gateway is a service that connects your online store to banks and wallet providers to accept customer payments securely. →
- Cash on delivery Cash on delivery (COD) is a payment method where the customer pays for the order in cash to the courier at handover. →
- Conversion rate Conversion rate is the share of store visitors who complete a purchase out of all visitors. →
- Abandoned cart An abandoned cart is a cart where a customer added products and then left the store without completing the order. →
- Average order value Average order value (AOV) is total sales divided by the number of orders over a period. →
- Customer segmentation Customer segmentation is grouping customers by behavior or value so each group gets a fitting message. →
- SKU An SKU (stock keeping unit) is a unique code that identifies each product or product variant in inventory. →
Frequently asked questions
Will you add more terms?
Yes, the glossary grows over time based on merchants' questions.
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