E-commerce glossary
What is conversion rate?
In short
Conversion rate is the share of store visitors who complete a purchase out of all visitors. It measures how well the store turns interest into sales.
What is an example of conversion rate?
If 1,000 people visit your store and 20 buy, the conversion rate is 2%.
How does TakeTheme handle conversion rate?
Analytics show conversion rate and each step of the purchase journey so you see where customers drop off.
Frequently asked questions
How do I raise conversion rate?
Simplify checkout, add payment methods your customers prefer and show shipping details clearly.
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