E-commerce glossary
What is customer segmentation?
In short
Customer segmentation is grouping customers by behavior or value so each group gets a fitting message. A tailored message per segment performs better than one message for everyone.
What is an example of customer segmentation?
A segment of customers who haven't bought in 60 days receives a special offer.
How does TakeTheme handle customer segmentation?
Segmentation is available on Pro and above and connects to campaigns and automation.
Frequently asked questions
What's the simplest segment to start with?
Customers who have bought only once, to encourage a second order.
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