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Frequently Asked Questions About Offers and Coupons

Quick answers to the most common questions about offers and marketing.

Last updated: 2026-09-09

❓ Frequently Asked Questions About Offers and Coupons

How many types of smart offers are available in TakeTheme?

Five types: Bundles (FBT), Cart Drawer, Post-Purchase (Upsell), Quantity Discounts, and Popup Offers — not six as might be rumored.

What's the difference between smart offers and coupons?

Smart offers appear automatically at specific points in the shopping experience without a code, while coupons are discount codes (letters and numbers) the customer enters manually, or that apply automatically under specific conditions.

Is there an SMS channel for marketing campaigns?

No, the currently available channels are email and WhatsApp only (via WATI or WhatsApp Cloud API) — there is no separate SMS channel.

How do I target specific customers with a marketing message?

Use a "Segment campaign" from Automated Campaigns, choose a ready-made customer segment or create a custom one, and send to them via email or WhatsApp.

Where do I find my marketing campaigns' performance?

Metrics are spread by campaign type: the revenue column on the Automated Campaigns page, the Overview tab in Smart Offers, and the usage count on the Manage Offers page.

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