Why Ads Manager numbers don't match
Connecting the Meta Pixel via Server-Side (CAPI)Improve your conversion tracking accuracy on Meta via the Conversions API.
Setting Up TikTok and Snapchat TrackingConnect TikTok and Snapchat pixels to your store step by step.
Why Don't the Ads Manager Numbers Match?Common reasons for the discrepancy between advertising platform numbers and TakeTheme numbers.
Google Tag Manager vs. CAPIThe difference between the two tools, and when you need each one.
Testing Events and Confirming TrackingMake sure your pixels are recording events correctly before launching any campaign.
Connecting Google Analytics 4Track your store visitors' behavior in detail via GA4.
Checklist Before Launching Any Ad CampaignReview these items before spending any advertising budget.
Product Feed and Connecting It to Instagram and TikTokShow your products automatically in Meta, TikTok, Snapchat, and Google Shopping ads.
Frequently Asked Questions About TrackingQuick answers to the most common questions about ad tracking.
Enable CAPI from Settings → Tracking to send events straight from TakeTheme's server to Meta, bypassing browser cookie blocking.
Add each platform's pixel ID from the same tracking page; the system supports up to four ad platforms via CAPI.
This is normal, caused by browsers blocking traditional trackers; server-side tracking (CAPI) narrows the gap significantly but doesn't eliminate it entirely.
GTM runs from the browser and is affected by ad blocking, while CAPI sends data straight from the server and is more accurate.
Use the Events Testing tool in Ads Manager to confirm every event (view, add-to-cart, purchase) arrives correctly.
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